WYLIE ROBINSONSan Francisco, CA 415.336.4333swylier_gmail.com

ABOUT

RESUME

DESIGN

NICE TO MEET YOU! My name is Wylie and I am a designer based in California.

I currently work with Landor Associates in their San Francisco office designing environments and experiences for global brands.

I have worked in a number of creative fields, which allows me to produce comprehensive and engaging narratives behind my projects. I think that good design requires a broad view of what needs to be accomplished, combined with a deep understanding of who will benefit from that vision. I believe in human-centered design that not only realizes the fundamental goals of a product, service or place, but also reinvents what that experience means all together. I am always open to new possibilities, alert to new directions, and willing to propose new solutions.

I graduated with Honors from the University of Colorado and have a Bachelor's degree in Environmental Design, with an emphasis in Architecture and a certificate in Business. I also have a certificate in Graphic Design from the University of California at Berkeley Extension. I am a LEED Accredited Professional, and member of the United States Green Building Council. I've also had the pleasure of working at several award-winning multidisciplinary creative offices, some of which include Gensler, MKTG Inc. and Communication Arts.

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RESUME

experience

Landor Associates - Senior Designer, Branded Environments

San Francisco, CA. April 2010 Present

: : branded environments, signage and wayfinding, architectural and environmental design, identity, graphic design, customer experience, brand architecture, strategy

Wylie Robinson Designs - Head Honcho

San Francisco, CA. September 2009 - Present

: : creative consultation across multiple disciplines and industries.

I can help you deliver a great experience for your clients or consumers.

InterNACHI - Graphic Designer and Creative Director

Boulder, CO. February 2009 - September 2009

: : graphic design, creative direction, art direction and info graphics.

Communication Arts - Architectural Designer

Boulder, CO. September 2007 - November 2008

: : placemaking, branding, illustration, environment design including architecture, signage and identity

Gensler - Intern Architect

Denver, CO. May - August 2006

: : jack-of-all-trades - environments, architecture, concept development and design, 3D modeling, physical modeling, illustration, ideation, graphics.

Bergen Homes - Contracting and Construction

Evergreen, CO. May - August 2004 / May - August 2005

: : Demolition construction, concrete-form work and pouring, carpentry on interior/exterior and decks, staging, and installation.

skills : concepts : certifications

Proficient with Mac and PC, Adobe Creative Suite CS4, MS Office Suite, Sketchup, ArchiCAD, hand drawing, drafting and illustration, Social Media and Internet Marketing.

LEED Accredited Professional

CUBIC : : C.U. Business Intensive Certificate

education

University of Colorado at Boulder, Boulder, CO. 07

**with distinction**

* College of Environmental Design, BA Architecture

* LEEDS School of Business, Certificate

UC Berkeley Extension. '10

Professional Sequence in Graphic Design

Choate Rosemary Hall, Wallingford CT. 03

Town School, San Francisco, CA. 99

additional

* Professional Downhill Mountain Bike racer and

4-year member of the University of Colorado's NCAA

division 1 championship cycling team

* First Degree Black Belt in Okinawan Shorin-Ryu Karate

interests

design, architecture, typography, advertising and marketing, surfing, skiing, biking, rock climbing, traveling, music, percussion

Wylie_Robinson_Resume.pdf

ARCHITECTURE /

ENVIRONMENTS /

RENDERING /

ILLUSTRATION /

3D MODELING /

PHYSICAL MODELING /

SIGNAGE /

WAY-FINDING /

CONCEPT DEVELOPMENT /

ART DIRECTION /

IDENTITY /

GRAPHIC DESIGN /

WEB DESIGN /

STRATEGY /

CREATIVE CONSULTATION /

DESIGN THINKING /

CAPABILITIES

DESIGN

Nextel Retail Experience

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Complete rebrand and redesign of the Nextel Brand in Latin American Markets. We developed a new retail experience strategy and redesigned all environments including signage, interior treatements, display and self-service fixtures, service stations, kiosks, and packaging.

Completed with Landor Associates. [professional photos coming soon]

Nextel Corporate Signage

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Interior and Exterior Signage and environmental treatments for all Latin American corporate locations to support the Nextel rebrand.

Completed with Landor Associates. [professional photos coming soon]

Nextel Brand Launch

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We helped put together the special events and parties throughout all Latin American markets leading up the Nextel Brand Launch.

Completed with Landor Associates. [professional photos coming soon]

Peachtree Center

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The Peachtree Center in downtown Atlanta is an iconic project designed and developed by John Portman in 1989. The project needed a visual makeover to more effectively lease their space and redefine Atlantas downtown retail district. Our team proposed a new environmental design and identity for the project - We turned the plaza into a soft, floral and colorful place, effectively countering the hard urban office towers that surround the site. Some of our suggestions included additions like a new gantry entry sequence, an enclosed [domed] cafeteria, awnings, and improved lighting. The following images make up the design package that we delivered to our client, Americas Capital Partners. Completed with Communication Arts.

Summerlin Center

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The Summerlin Center is a two-million square-foot retail development and central business district of the emerging city of Summerlin, NV. General Growth Properties retained Communication Arts for signage design and rendering. I created a 3D model of the entire project, designed 3D fly-through animations of the space, illustrated renderings of each district, and helped produce an interactive flash program that allowed potential tenants to see eye-level views of each leasable space. Here you can see our creative vision for the project. Completed with Communication Arts.

Calgary Stampede

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Alberta Development Partners wanted to create a main street complex with restaurants, shops and other amenities for the world-famous rodeo convention district in Calgary, Canada. Our goal was to capture the iconic, western heritage and spirit of Calgary and The Stampede Trail through architectural and placemaking gestures. Completed with Communication Arts.

Denver Pavilions

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In order to improve the retail experience at the Denver Pavilions we tried to bring life to this project with simple, clean architectural moves that demonstrate the contemporary theme of the Denver Pavilions. Project goals: 1) create a warm, safe and well-lit atmosphere, 2) Develop a clear signage and way-finding system 3) Make access to the upper levels more convenient and intuitive, 4) Sharpen and clarify the character and image of the project, 5) Generate a set of distinctive and memorable architectural, lighting and media features throughout the project.

Completed with Communication Arts.

East Hills Mall

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The East Hills Mall in St. Joe, Missouri needed a redesign in order to assure its market viability and to expand its current customer base by attracting large national brands. Project Goals: 1) Increase desirability and revenue through optimizing existing space, 2) Enhance street visibility and project recognition, 3) Provide invitation and clarity of mall entrances by heightening their presence, 4) Add a food court to increase dwell time, convenience and people connection, 5) Invite customers to relax, refresh and socialize 6) Foster social and interpersonal connection 7) Soften the experience with natural materials and finishes 8) Resonate with the community aspirations. Above are some images of the project in it's current state along with renderings highlighting our suggestions. Completed with Communication Arts.

Medley Center

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This high-end retail center aims to bring a unique, timeless and contextually appropriate shopping experience to the city of Rochester, NY. The project had to acknowledge the high education, income, traditions and values of the Rochester market region. We wanted to create a place with emotion-based appeal - a place with sensual richness of materials, lighting, texture, detail, color and form. The Center had to be sophisticated, yet not exclusionary - defining the community by reflecting its aspirations. Completed with Communication Arts.

Paraiso Del Mar

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Paraiso del Mar is a concept design for Wind River Resources. The goal was to celebrate Baja and the Sea of Cortez by giving the village a memorable, iconic and fresh look with reference to local art, architecture and colors. Staying true to the traditions of La Paz, we incorporated the surrounding natural ecology, marine life and aquatic habitats. Completed with Communication Arts.

Prairefire

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The Prairefire at Lionsgate is a mixed-use project in Kansas that was developed by Merrill Companies. The goal of the project was to celebrate the intrinsic value of community, as well as the simple beauty of the Kansas prairie - the sky, the wind, grasses and sunflowers - in an authentic and engaging gesture. The place becomes a home for the people who live and work there, a destination for those who visit, and a celebration of the Midwest quality of life. The project would be the site of events, accessible and walkable, and include pathways through native gardens and water features - a truly beautiful place for the community. Completed with Communication Arts.

Manning Drive

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Cameron Developments proposed project at Manning Drive and 153rd Avenue in Edmonton intends to provide a much needed retail venue for the community and present an opportunity to set a higher standard of quality for the neighborhood. Project Goals: 1) Create a sense of place through a unified character of architecture and the public space, 2) Facilitate pedestrian-friendly features and amenities that will encourage social collaboration and walking through out the entire shopping center, 3) Connect customers to a destination that will serve their community by providing a unique shopping experience and Tenant mix, 4) Promote a healthy attitude towards the sustainability of the community by incorporating simple, cost effective measures that will lengthen the life of the center and lessen its impact on the local resources. Completed with Communication Arts.

University Place

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University Place is a community that was founded on the principle that a university would one-day be built there. However, financial concerns eventually cancelled any plans to build a university, and as a result, the community was in need of a town center and place to gather. Project Goals: 1) Enhance the sense of community by creating a dynamic and welcoming gathering place 2) Draw upon local materials, traditions, and crafts to provide inspiration for elements and features throughout the Town Center 3) Create a unique destination to attract people from neighboring communities and visitors to the Seattle / Tacoma region to University Place 4) Create a true public square which complements City Hall and the Library 5) Provide a flexible space capable of accommodating a variety of functions and uses. included in these images are a sculptural fountain we designed, three different lighting schemes that we proposed, and signage and way-finding concepts. Completed with Communication Arts.

Cherry Creek North

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Cherry Creek North is known nationally as a premier retail, dining, and mixed-use area located just 5 minutes from downtown Denver. We were asked by the Cherry Creek North Business District in Denver to prepare a conceptual study that will work to create an appropriate and vibrant new environmental signage system for the district, with particular emphasis on the streetscape and identity issues. Here are three schemes that we designed for the project. Completed with Communication Arts.

YAS Island

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These images show some early signage and wayfinding design concepts for a massive signage and way-finding project for Yas Island in Abu-Dhabi (photo-realistic renderings were not done by our team). Our intent was to create a signage system that was easy to understand, slick, and contemporary, while referencing traditional Emirate patterns and markers. Completed with Communication Arts.

IFLY

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IFLY is an indoor flying experience that allows users to simulate skydiving in a wind tunnel. Our goal was to create a space and feel that embodied the qualities one might associate with the force of wind. The space was to be smooth, honed and light, while preserving a sense of sophistication and safety for timid first-timers. We designed everything from floor patterns to ceiling treatments, to retail display cases around these ideas. The end result is a space that appears to be carved by the force of wind in which hard edges are replaced by smooth curves that flow sinuously through out. Completed with Communication Arts.

Nintendo Discovery Zone

Chevron Gastech

Diamond Foods Expo

Diamond Foods Interiors

Dahlia San Francisco

VIBES Ski School

Urban Infill Theater

TOD Light-rail Station

3D Modeling

Bike Rack

Identity

Drawing

site designed by Wylie Robinson, 2011