ITG Headquarters, NY
In an environmental context, expressing ITG’s ability to translate data into meaningful insight meant generating and commissioning several data visualizations using both ITG and public data sets. The result is an impact on the environment that is informative, engaging, graphically stunning, and expressive of ITG’s unique capabilities.
Placed next to every visualization is a information plaque that contains a brief description of the artwork. To find out more one can access the ITG visual insight microsite through a QR code. This project won the 2014 SEGD Merit Award.
Nextel Retail Environments, Latin America
In addition to a new identity, our work included a complete overhaul of nearly all points of customer interaction from tagline development and brand voice to one-off events and employee uniforms. We completely redesigned all consumer-facing stores and selling environments in 5 countries in Latin America (Argentina, Brazil, Chile, Mexico and Peru). This included the development of stand-alone retail stores, redesigned customer care centers, kiosks and store-in-stores for both Nextel managed stores as well as authorized dealers.
Diamond Foods HQ, San Francisco
We were asked to fully rebrand the San Francisco-based snack food giant and bring the four premium snack brands (Kettle Brand Chips, Emerald snack nuts, Pop Secret popcorn, and Diamond of California nuts) under one master brand, Diamond Foods. Our work included strategy, brand voice, identity, website, corporate environments, tradeshow, and signage components.
Completed with Landor Associates.